Brussels World’s Fair – U.S. Pavilion ‘Streetscape’ 1958
BJ described his design of the Brussels World’s Fair 1958 U.S. Pavilion’s ‘Streetscape’ as ‘an abstraction of typical American streets and store signs’. Many of the signs and symbols that he created in the Streetscape were found around him every day and on exploratory outings to Coney Island with fellow graphic designers such as Tony Palladino and Bob Gill. Inspired by his love for vernacular urban graphic and imagery, he filled part of the U.S. Pavilion with a spectacular three-dimensional New York City Streetscape.
Brussels World’s Fair – U.S. Pavilion ‘Streetscape’ 1958
Brussels World’s Fair – U.S. Pavilion ‘Streetscape’ 1958
Brussels World’s Fair – U.S. Pavilion ‘Streetscape’ 1958
Brussels World’s Fair – U.S. Pavilion ‘Streetscape’ 1958
Brussels World’s Fair – U.S. Pavilion ‘Streetscape’ 1958
Brussels World’s Fair – U.S. Pavilion ‘Streetscape’ 1958
Brussels World’s Fair – U.S. Pavilion ‘Streetscape’ 1958
Brussels World’s Fair – U.S. Pavilion ‘Streetscape’ 1958
Brussels World’s Fair – U.S. Pavilion ‘Streetscape’ 1958
Brussels World’s Fair – U.S. Pavilion ‘Streetscape’ 1958
Brussels World’s Fair – U.S. Pavilion ‘Streetscape’ 1958
Brussels World’s Fair – U.S. Pavilion ‘Streetscape’ 1958
Brussels World’s Fair – U.S. Pavilion ‘Streetscape’ 1958
Brussels World’s Fair – U.S. Pavilion ‘Streetscape’ 1958
Brussels World’s Fair – U.S. Pavilion ‘Streetscape’ 1958
Brussels World’s Fair 1958 – Preparatory Model – New York 1957
Brussels World’s Fair 1958 – Preparatory Model – New York 1957
Brussels World’s Fair 1958 – Preparatory Model – New York 1957
Brussels World’s Fair 1958 – Preparatory Model – New York 1957
Brussels World’s Fair 1958 – Preparatory Model – New York 1957
Brussels World’s Fair 1958 – Preparatory Model – New York 1957
Brussels World’s Fair 1958 – Preparatory Model – New York 1957
Brussels World’s Fair 1958 – Preparatory Model – New York 1957
Brussels World’s Fair 1958 – Preparatory Model – New York 1957
The color images of both the preparatory and the actual Streetscape in the Brussels World’s Fair 1958 are in the Museum of Modern Art Collection.